To Ayaan, it looked exactly the same. Three connected chairs; all black, strong and peppered with a thousand tiny holes. When he tried to get Karthik to lie back and relax in the chair, he couldn’t have imagined something as trivial as a cold chair tripping Karthik’s alarm bells to…

Tadashi loves Asuka and Asuka loves Hideki. What next? Read on Chapter 1: Tadashi There she was again, her sight dreamily wafting in the direction of Hideki almost as naturally as Tadashi’s own sight made it a habit to lose its way every now and then to find Asuka. On the surface, they…

Link to app on playstore — Backdrop ClearTax’s consumer vertical has two primary offerings: Tax filing and Mutual funds. But the vision for the consumer vertical had always been to cater to all needs that arise in the much broader landscape of personal finance management. To understand user behaviour pertaining to different aspects of personal finance management…

Introduction — Medlife’s consumer business started off with the simple proposition of delivering genuine medicines to customers at a discounted rate. But from here, the business expanded to include multiple verticals like diagnostic tests, online consultations, health products and much more. …

A case study detailing my experience of redesigning the doctor suite at Medlife — Backdrop Medlife is primarily divided into two product verticals or business lines: The consumer end product and the doctor ecosystem. The consumer ecosystem deals with consumer services such as medicine delivery, diagnostic tests, health products and remote doctor consultations. The doctor business line, on the other hand, offer doctors a wide…

A list of case studies on my work that I will be putting up in the coming weeks. 1. ClearBlack: The complete personal finance management tool ClearBlack (Codename) is a complete personal finance management tool; Cleartax’s first foray into the mobile space. V1 focuses on Tax filing, investments and personalised AI recommendations for users. …

Backstory ClearTax is one of the most ubiquitous financial platforms in the country. Over 3 million people file their taxes through our free tax filing tool every year. However, tax filing is not our only consumer offering. ClearTax invest is our mutual fund offering, which offers expert-curated packages of mutual funds…